Why Does Your Primal Question Matter?

The Primal Question framework is a revolutionary new way to understand everything about you. With over four years of research, 6000 hours of one-on-interviews and 22 group labs, the Primal Question presents a fresh way to understand yourself and others. Your Primal Question influences four key relationships:

Relationship with Emotions:
Knowing your question will equip you with the emotional intelligence to build a plan for mastering your internal world.

Relationship with Others:
When you know your question, you unhook from people-pleasing and learn to become a self-advocate in your relationships.

Relationship with Choices:
Knowing your Primal Question puts you in charge of your choices and opens the doors to extraordinary opportunities.

Relationship with Yourself:
The Primal Question authors all the positive and negative stories in your brain. It will be your worst inner critic or your best cheerleader.