Accelerate Performance Of Your People
Make every human connection an opportunity to build performance, trust and profitability.
4
years Of expert research
& case studies
+
6000
hours of in-person interviews
+
22
group workshops
& labs
=
7 Primal Questions
that will unlock your emotional superpower!
Are you building a strategy for your company but forgetting about the people part!
ABOUT THE BOOK
How To Improve Your Sales & Marketing Through The Primal Question
Brand. Values. Mission statements. Beautiful design. All of these things are important to the success of your company. But what’s more important is creating a powerful connection with your customer. A connection built on understanding their deepest need and how to communicate directly to that need.
BOOK REVIEWS
Put People In The Right Positions And Watch Them Thrive
When you can tap into an employees Primal Gift, you unlock a superpower that can have an epic impact on your organization. You can also prevent hiring the wrong people when you understand their Primal Question and wether it will be a fit with your strategy.
APPLICATION IN LEADERSHIP
The Primal Question in Business and Leadership
Organizations use the Primal Question model to identify employees superpowers, retain top-performers and improve overall communication.
The Primal Question is the sun in the center of your emotional solar system. Everything revolves around it.
Why Your Primal Question Matters
Your Primal Question influences four key relationships.
Relationship with Emotions:
Knowing your question will equip you with the emotional intelligence to build a plan for mastering your internal world.
Relationship with Others:
When you know your question, you unhook from people-pleasing and learn to become a self-advocate in your relationships.
Relationship with Choices:
Knowing your Primal Question puts you in charge of your choices and opens the doors to extraordinary opportunities.
Relationship with Yourself:
The Primal Question authors all the positive and negative stories in your brain. It will be your worst inner critic or your best cheerleader.
NEXT STEPS
Dive Deeper
Speaking & Training
Invite Mike to your next event or staff development day to discover how to maximize the Primal Question framework in your personal and professional life.
Primal Question Coaching Certification
A special training for coaches, therapists and leaders looking to use the framework to help their people.